How To Display Art At A Market Stall
Last week, the first in our serial on selling art at craft fairs looked at choosing the correct craft off-white. This week, we're going to concentrate on setting up your stall to create an enticing display for customers.
Well-nigh craft fairs volition include a tabular array for sellers, or perhaps a larger stall space with walls for you to hang items. Notwithstanding, it's important to bank check what's included before you start planning your stall, and then you don't get in at the fair with your decorations only to discover you were meant to supply your own table!
One time you've got the tabular array, it's time to consider a few very important details:
Display Meridian
Customers need visual entreatment to bring them to your stall. You're competing against other talented artists who accept bright stalls packed full of goods, so brand sure your stall looks visually stunning. One manner to do this is to call up about height.
Position your pieces and so they're visible to anyone wandering past—this usually ways setting up stands and displays and so that your paintings are propped upright. You may as well be able to hang your paintings on a wall behind you lot. Whatever you practice, don't llie them all flat on your tabular array, or no one will see them.
Utilize furniture, props, shelves, boxes and stands to alternate the acme of your paintings to add visual interest. (You can pall a dark textile over boxes to disguise them, and brand them more visually highly-seasoned besides.)
Demographic
Consider the people attending the craft fair, and who they're buying for. Are they shopping for their own homes, or for gifts for children or their own parents? Does the off-white cater to a certain holiday or demographic—such as kids, weddings or Christmas?
Arrange your stall accordingly, and ensure all decorations, clothes, frames, signs and displays incorporate your branding and appeal to the blazon of customers you're trying to attract.
This means if it's a sophisticated, loftier cease off-white, you lot need to stick to elementary, clean, modernistic lines and impeccable displays. If it'due south a laid back, artsy off-white, y'all can get abroad with loopy handwritten signs and a multi-colored tablecloth.
Demonstrations and Props
Depending on the nature of your art, you may want to include props that enhance your pieces or demonstrate their use. For example, if you lot create beautiful decorative ceramic platters and bowls, y'all may like to have one filled with fruit, (or even a platter stacked with gratis cookies—everyone loves complimentary cookies). Jewelry often looks great hanging from mannequins and ring displays.
Sign / Banner
You desire people to recognize your stall and your business name, so be sure to get a bright and bold banner or sign printed before the fair. Hang this on the forepart of your table to take hold of the eye of passers-by.
Lighting
Information technology's vital to brandish your pieces in the near aesthetically pleasing way, and for many artists, this involves the use of lighting. Try to keep additional lights equally small and unobtrusive as possible, especially if you've only got a small infinite. If you recollect you lot'll need extra power outlets, inquire about these before the show.
It tin be helpful to adapt your stall setup at dwelling on your dining room table before you lot go. This lets you walk around it, adore it at your leisure and decide if information technology needs anything else. And of course, be sure to pack all the props and artwork you demand carefully into your car the night before the show, and keep a checklist handy so yous don't forget anything!
In my next article I'll be discussing a vital element of craft fair success—promotion and marketing—and so make certain to bank check back next calendar week for that!
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Source: https://emptyeasel.com/2012/09/13/craft-fair-101-how-to-set-up-a-great-display-stall-for-your-art/
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